Sectors

Four sectors, one way of working

Research, consulting, building and advising work the same way wherever you are. What changes is what I bring to your world. For each sector I've said exactly where my experience comes from, including where it comes from outside it.

Choose your sector

  • Owner-led businesses

    For: established firms from around £1m turnover: engineering, manufacturing, professional and trade services.

    • 25 years in startups as an operator, adviser and investor
    • Brand and digital strategy for JTI, Richemont, INEOS and IHG

  • Fast-growth startups

    For: founders and boards of venture-backed technology companies.

    • Chief Commercial Officer at Wercker through its acquisition by Oracle
    • Vice President at Notion Capital: 500+ SaaS businesses reviewed
    • Mentor and investment committee at Seedcamp

  • Agri-food and regenerative

    For: farm businesses, food and drink producers, estates, agtech companies and their investors.

    • MSc Agricultural Technology and Innovation, with Distinction
    • Co-founder of New Foundation Farms
    • Adviser to agri-food-tech startups, including fieldmargin

  • Climate, biodiversity and impact

    For: climate-tech and nature-focused companies, and impact investors.

    • Investor in Carbon13
    • ZINC fellow (2023–2025)
    • Founder of FloodWatch UK

Not in one of these?

The work doesn't depend on the sector. If you're an owner-led firm or a venture-backed company somewhere else, the 30-minute call is the quickest way to see whether I can help. What I do

Book a 30-minute call