Together we work out where your business could grow or run more efficiently, then build what you don't have the time or tools for, alongside your team. From someone who co-founded New Foundation Farms, advised agri-food-tech startups including fieldmargin, and holds an MSc in agricultural technology with Distinction. 25 years in startups behind it.
Based in Wiltshire. I work across the South West, London and further afield, in person or remotely.
MSc Agricultural Technology and Innovation
Royal Agricultural University · Distinction
Businesses where farming, food or land meets a decision about growth, from around £1m turnover.
Farms diversifying, or changing how they farm, that want a plan they can take to the bank and customers who will pay for what they produce.
Producers who want to explain where their food comes from and how it was grown, to buyers and to the public, and win more of the right customers.
Companies selling technology to farmers and food businesses, who want sharper positioning, a stronger sales process or a board that understands the sector.
Estates weighing up what to do with their land and how to bring in new income, who want a plan before they commit.
Funds and individuals looking at an agtech company, who want an independent view on the business, the market and the people before they invest.
We work it out together, then I deliver the finished thing, not a report about it, and either stay to see it used or hand it over to your team.
Desk-based research we scope together: markets, competitors, the regulations and schemes that could affect you, and trends in the sector. UK public and official data first, every claim checked and sourced.
For example: what upcoming regulation and subsidy changes could mean for a farm or food business.
A growth plan, positioning and brand, pricing, and board, bank and investor presentations. Then extra marketing capacity alongside any team or agency you have: content written and scheduled with AI, free tools and guides that bring in enquiries, and pitch decks, case studies and tender answers.
For example: a business plan and bank presentation for a farm adding a new enterprise, a clear story about how your food is produced for trade buyers and your own website, or a guide for farmers that brings an agtech company enquiries from the right people.
Quoting and proposal tools, dashboards from the systems you already use, and AI agents that watch inboxes, pipelines and documents, then flag or act.
For example: if figures live in several spreadsheets, one dashboard that pulls them together; or an agent that reads new enquiries and drafts the reply.
A seat on your board, or a regular advisory role, for growing farm, food and agtech businesses, and independent diligence for investors in agtech. A typical engagement is a day a month plus board meetings.
For example: an independent review of an agtech company for an investor.
I came to regenerative agriculture from technology startups. I studied it formally, co-founded a business in it, and advised companies working in it.
Outside agriculture: Chief Commercial Officer at Wercker (acquired by Oracle), Vice President at Notion Capital, and NED, adviser and investor in early-stage companies. The rest of my experience.
For the dissertation, completed in 2022, I reviewed the published research on blockchain in agriculture and interviewed experts across regenerative agriculture, blockchain innovation and investment. In short, as of 2022:
You deal with me throughout. My AI team of coding, research and analysis agents does the research, building and analysis; I direct it, check its work and sign everything off.
Your data stays yours: I use tools that don't train on your data.
Thirty minutes, no pitch deck. Tell me about the farm, the product or the company, and where you want it to be. If I can help, I'll show you what's possible. If I can't, I'll say so.
Not in agriculture? See the other sectors I work in or what I do.