Consulting: where you could grow, and how to turn attention into enquiries
First we work out together where growth could come from, and where the business could run more efficiently. Then I add the marketing and sales material to bring it in, working with your team or agency if you have one, and either keep it running or hand it over. One piece of work, not a plan left for someone else to deliver.
Strategy: where you could grow
Which customers, which products or services, and why those customers would pick you over the alternatives. We work it out together, and it ends in a plan you can act on this quarter, and in the materials you need to win support for it.
What you get
- A growth plan. The markets and customers you could go after, what to offer them, and in what order.
- Positioning and brand. What you stand for and how you're different, written plainly enough that your team, your website and your sales conversations all say the same thing.
- Pricing and packaging. What you could charge, and how to bundle what you sell so it's easy to buy.
- Board, bank and investor presentations. The deck and the story for the people whose support you need.
For example: which sector a growing engineering firm could move into next; what a software company could say to stand out in a crowded market; or the presentation a business takes to its bank before a loan.
Marketing and sales: turn attention into enquiries
If marketing tends to happen in bursts when work is quiet, we can set up marketing that keeps running every week, alongside any team or agency you already have, with a simple way to see which of it brings in work.
What you get
- Content, written and scheduled with AI. Articles, case studies and LinkedIn posts, planned around what your customers search for and ask about. You approve everything before it goes out.
- Free tools and guides on your website. Calculators, checklists and guides that are useful to a buyer and that bring their enquiry to you.
- Automatic follow-up and lead tracking. Every enquiry recorded and followed up, so nothing goes cold.
- Sales material. Pitch decks, case studies and tender answers. I can write and build them, or work with whoever does them now; see Building for the tools behind them.
For example: a quote calculator on a manufacturer's website that a buyer fills in and that sends you the enquiry; a weekly report on which campaigns brought in work; or a library of past tender answers that makes the next tender quicker to write.
Why me for this
I've reviewed more than 500 software businesses
As Vice President at Notion Capital I reviewed more than 500 software businesses (SaaS) at an early stage (seed and Series A), and sat on the investment committee for around 26 deals. I know what a plan looks like to the people deciding whether to back it.
I've worked on brands for big names
As Client Director at Corporate Edge I worked on brand and digital strategy for JTI, Richemont, INEOS and IHG.
I've run marketing and sales
European Marketing Director at Viadeo, a venture-backed professional network with operations across the UK, Europe and the US. Chief Commercial Officer at Wercker, through its acquisition by Oracle.
What happens next
A 30-minute call, then a working demo on your business, usually within a week. If the work also needs a tool or a board seat, it's the same conversation. How it works