Sectors · Fast-growth startups

For venture-backed startups, from someone who has sat on both sides of the table

I've been the operator accountable for growth, and the investor deciding whether to back the company. I help founders and boards grow and run more efficiently: positioning, marketing, internal tools and board work, alongside your team, built fast with an AI team.

Who it's for

Who I work with

  • Founders and leadership teams of venture-backed technology companies
  • Boards looking for an independent non-executive director or adviser
  • Investors who want an independent view on a company before they invest
What I've done

Both sides of the table

As an operator

  • European Marketing Director, Viadeo. A venture-backed professional network with multiple funding rounds and acquisitions, with operations in the UK, Europe and the US.
  • Chief Commercial Officer, Wercker. Through its acquisition by Oracle.

As an investor

  • Vice President, Notion Capital. Reviewed more than 500 SaaS businesses at seed and Series A, sat on the investment committee for around 26 deals, and led technical due diligence.
  • Venture Partner, 7percent Ventures. An early-stage fund backing frontier technology.
  • Mentor and investment committee, Seedcamp.

Around the board table

  • Board observer, Glow Digital. Acquired by ADTZ.
  • Board observer, Wercker.
  • Board adviser, Fliplet.
  • Adviser, DeepAR.ai. Acquired by Zalando.
  • Mentor, Startup Wise Guys.
What I do for you

What I do for startups

Research

Desk-based research we scope together, alongside any research or strategy people you have: market size, competitors, trends and potential acquirers. Every claim checked and sourced.

For example: market sizing and a competitor picture before a raise.

Consulting

Positioning that could make you stand out in a crowded market, pricing and packaging, the investor deck, and extra marketing capacity alongside your team, so customers come in every week, not only at launches.

For example: what a software company could say to stand out, and the deck for the next round.

Building

Internal tools and AI agents that take admin off a small team: enquiry handling, pipeline alerts, reporting from the systems you already use. Built without pulling your engineers off the product.

Advising

A non-executive director or board adviser who knows how investors judge a company, and independent due diligence for investors.

Why me

I know what investors look for because I spent years doing the looking, and I know what it takes to deliver it because I've run marketing at Viadeo and been Chief Commercial Officer at Wercker. With an AI team behind me, I deliver the finished work in days, not months.

Start with 30 minutes

Tell me what stage you're at, what you're raising or building towards, and what's in the way.