Sectors · Owner-led businesses

Growth for established owner-led businesses

The tools and pace of venture-backed companies, brought to established firms that want to grow or run more efficiently. For engineering, manufacturing, professional and trade services businesses from around £1m turnover.

Who it's for

Who I work with

Established firms where the owner or managing director makes the decisions.

  • Engineering and manufacturing firms
  • Professional services firms
  • Trade services businesses
  • From around £1m turnover, in the South West, London and further afield

If you're winning work by word of mouth but not from your website, spending evenings on quotes, or wondering what AI could mean for a firm like yours, we can look at it together.

What I bring

Where my experience comes from

I'll be straight with you: my 25 years have been in startups, as an operator, an adviser and an investor, not inside a firm like yours. That's the point. Venture-backed companies have to grow fast with small teams, so they adopt new tools early, measure everything and move quickly. I bring those habits and tools to established businesses, alongside the people you already have.

  • Brand for large companies. As Client Director at Corporate Edge I worked on brand and digital strategy for JTI, Richemont, INEOS and IHG.
  • Operating. Chief Commercial Officer at Wercker through its acquisition by Oracle, and European Marketing Director at Viadeo.
  • Investing. Vice President at Notion Capital, where I reviewed more than 500 software businesses (SaaS) at an early stage.
  • Building. A software engineer by training, now building products with an AI team.
What I do for you

What I do for owner-led businesses

Research

Desk-based research we scope together: your market, your competitors, regulations that could affect you, and who might one day buy a business like yours. UK public data first, every claim checked and sourced.

For example: who else serves your customers, how they do it and what they charge.

Consulting

Working out together which sector or customer you could go after next, how to describe what you do so the right buyers choose you, and what you could charge. Then extra marketing capacity alongside your team or agency, and tender answers and case studies that help win work.

For example: the plan and bank presentation for moving into a new sector.

Building

Quoting tools, dashboards built from the systems you already use, and AI agents that sort enquiries and draft replies, so the business runs more efficiently. No development team needed. If you have IT people, I can work with them, or directly with you.

For example: a quote calculator on your website that a buyer fills in and that sends you the enquiry.

Advising

An experienced outside view on your board: on growth, on the bank, on preparing for a sale, and on what AI could do for the business. A day a month plus board meetings.

Why me

  • One senior person you can call, not an account manager.
  • You see a working demo on your business, usually within a week, before you spend anything.
  • A clear price, agreed up front.
  • No more than three clients at once, so each one gets my full attention.

Start with 30 minutes

Tell me where you want the business to be in a year, and what's in the way.